Sunday, May 24, 2020

Food Safety And Risk Analysis Essay - 1676 Words

This risk assessment has been conducted as a part of the course requirement for Eco. 330. 01- Food Safety/Risk Analysis to explore the level of concern surrounding caffeine consumption by 18 to 23-year-old female college students. Using convenience sampling techniques to gather initial data, 50 data sets on caffeine consumption were collected on four categories of caffeinated beverages: coffee, energy drinks, soft drinks and everything else. Furthermore, the Palisade Decision Tools Suite’s Risk 7.5 software was used to process the data to conduct 1 simulation comprising of 1000 iterations, using the Latin Hypercube type of sampling, of which the results were used to arrive at a conclusion regarding the research question: â€Å"What is the probability that a typical 18 to 23-year-old female college student is consuming caffeine at unsafe levels?† Findings from this study suggests a typical 18 to 23-year-old female college student is 19.9% likely to consume caffeine at unsafe levels ( 400 mg of caffeine per day), hence susceptible to adverse health effects outlined in detail in this paper. Unfortunately, the findings of this research are not generalizable to the entire population of 18 to 23-year-old female college students as the sample is not representative of the entire population due to the sampling methods used to define the distributions. Introduction Since 1958, the US Food and Drug Administration (FDA) has regulated caffeine as an ingredient in food (RosenfeldShow MoreRelatedHazard Analysis Of Critical Control Points ( Haccp ) And Risk Analysis984 Words   |  4 Pages(GMPs), Good Hygienic Practices (GHPs), Hazard Analysis of Critical Control Points (HACCP) and risk analysis are some important preventive highlighted by the literature(FAO, 2003; Kà ¤ferstein et al., 1997). 1. Good Manufacturing Practices(GMP) and Good Hygienic Practices(GHP) GMP refer to practices required in order to conform to the guidelines recommended by agencies that control authorization and licensing for manufacture and sale of food and food products. It relates to record keeping, qualificationsRead MoreRegulations For Current Good Manufacturing Practices Essay1171 Words   |  5 Pages2.2 Amended FDA regulations for Current Good Manufacturing Practices (CGMPS), Hazard Analysis and risk-based preventive controls of human foods. The FDA amended CGMPS on September 17th, 2015 (â€Å"Federal Register | Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Human Food† 2016). These amendments effect on food manufacturing, packing or holding human foods. Major changes can be categorized into two main fundamentals. First one is long term CGMPS requirementsRead MoreFood Safety Modernization Act ( Fsma ) Into Law1370 Words   |  6 Pagessigned the FDA Food Safety Modernization Act (FSMA) into law. Some specific examples and major events that might have led to signing the FSMA into a law are major outbreaks that have happened in the past few years. Some examples are the Escherichia coli O157:H7 outbreak which was linked to spinach, contamination of wheat gluten with melamine, and the outbreak of Salmonella Typhimurium in Peanut Corporation of America s peanut butter (Acheson, 2015). The FSMA amends the Federal Food, Drug, and CosmeticRead MoreGenetically Modified Foods And Organic Foods1637 Words   |  7 Pagesgenetically modified foods and organic foods. I leaned towards this topic because I firmly believe that genetically modified foods may affect the public’s health; as well as, believe that this process involves animal cruelty. Although food is tested for safety before it goes out in the market, there is no solid proof of a long-term study. It is possible that health risks may arise, although not immediately, but over time. From my current understanding, genetically modified food is artificially alteredRead MoreEssay on Unit 32 M11694 Words   |  7 Pagesï » ¿Introduction In this assignment, I shall be explaining how health, safety and hygiene legislation has impacted on selected two food retailers. I have selected Jimmy’s and Tesco. Jimmy’s Jimmy’s World Grill Bar is a chain of buffet restaurants in the United Kingdom. In 2012 it launched its flagship restaurant in The O2, London. The first Jimmy’s World Grill Bar opened in 2003 and the chain now operates restaurants including Luton, Derby, Bath, Peterborough, Watford, and Wimbledon. Each restaurantRead MoreFood Contamination Caused By Microorganisms1364 Words   |  6 PagesFood contamination Food can become unsafe to eat through chemical, physical and microbiological hazards. †¢ Physical hazards are caused by foreign matter which is not intended to be part of food and is capable of causing injury. †¢ Chemical hazards include naturally occurring toxins (such as alkaloids in potatoes), food contaminants (such as pesticides and fertilisers) and food additives (such as sodium propionate in bread). †¢ The majority of food borne illness is caused by microorganisms. PotentialRead MoreGmo Case Study990 Words   |  4 PagesCategories of GMOs (genetically modified organisms), such as plants, food, drugs, biological products, pesticides, microorganisms are regulated by a variety of US agencies, which include the US Department of Agriculture’s Animal and Plant Health Inspection Service, the Food and Drug Administration, the Environmental Protection Agency. These agencies operate based on regulations set by the Plant Protection Act, the Federal Food, Drug, the Cosmetic Act, Public Health Service Act, the Federal InsecticideRead MoreAn Overview Of Food Safety Essay1478 Words   |  6 PagesAn Overview of Food Safety Unsafe food has been a human health problem since history was first recorded, and many food safety problems encountered today are not new. Although governments all over the world are doing their best to improve the safety of the food supply, the occurrence of foodborne disease remains a significant health issue in both developed and developing countries as stated by WHO (2006). Food safety concept is that food will not harm the consumer so long as intended use guidelinesRead MoreEffect Of Food Safety Management Essay1675 Words   |  7 PagesIntroduction Food safety has arising international concern, not only for its continuing significance to public health, but also because of its impact on international trade (Burros, 1997). Motarjemi and Mortimore (2005) affirmed that ensuring food safety in now day s complicated world is a difficult task and is possible only with a essential effort of all sectors implying government, consumer organizations and industry (Motarjemi, 2000). Which the sharing of food sector experts developedRead MoreBusiness Ethics Maple Leaffoods Essay1232 Words   |  5 PagesReaction Paper I-Maple Leaf Foods In Aug 2012, a Toronto Maple Leaf Foods (â€Å"the Company†) plant was confirmed as being involved in the outbreak of the food-borne illness, caused by the bacterium Listeria. A day later, Maple Leaf upgraded a precautionary recall of 23 of its products in previous week to all 220 packaged meats from the plant at the Bartor’s Road, which has been shut down. The company has estimated the recall will directly cost it at least $20 million, with further costs expected due

Thursday, May 14, 2020

Alzheimer s Disease The Most Prominent Health Issue

Alzheimer’s disease is one of the most prominent health issue in older adults. In fact, more than 35 million people are diagnosed with Alzheimer’s disease worldwide. (D’Aoust, Brewster, Rowe, 2013) Of these individuals, a good portion are taken care of by at home caregivers. These caregivers can described by husbands, wives, mothers, and fathers. â€Å"Alzheimer’s disease (AD) is a chronic, progressive illness characterized by impaired cognition, loss of ability in instrumental and basic activities of daily living (aDL), reduced global functioning, and behavioral and psychological symptoms† (Haro, Kahle-Wrobleski, Belger, Agnello, Jones, Reed, Vellas, Wimo, Argimon, Pg. 677, 2014) As the amount of patients with Alzheimer’s disease†¦show more content†¦Both tangles and amyloid protein lead to cognitive impairment due to neuronal death. These also affect neural transmission. Amyloid protein and tangles kill off the healthy neurons. B y killing off these neurons, the brain then shrinks in size. Alzheimer’s disease is also hard to deal with psychologically. Losing the ability to remember events, people and how to live in daily life takes a huge toll on the patient’s psychology. Alzheimer’s is often referred to as an â€Å"end-of-life issue† because of the deterioration of the brain. Due to the neurons and neurotransmitters in our brain, it is highly likely that depression is the result of the brain shrinkage. It is expected that once diagnosed with AD, depressive symptoms will arise from the patient and if not the patient, than the caregiver. There have been several researchers who focus/focused on depression and Alzheimer’s . Depression has been researched along with Alzheimer’s disease because several research studies concluded there was a correlation between the two. It is also a fear of many that depressive symptoms will prevail in patients when Alzheimer’s dise ase is diagnosed. Mormont and his colleagues conducted research to observe anxiety and depressive symptoms after the diagnosis of Alzheimer’s disease. This was done 3 months after the disclosure of the illness. (Mormont, Jamart, Jacques, 2014) It has been

Wednesday, May 6, 2020

The Social Work Profession And Its Core Values Essay

USC Statement of Purpose My understanding of the social work profession and its core values is that social workers are caregivers, they provide assistance to people in need, and they address social problems. The social worker goal is the improvement of society to ameliorate the lives of individuals in need. The social work profession mission is to enhance the well-being of people and to assist them in meeting their basic needs, with particular emphasis on the needs of the poor, and the vulnerable individual. The Social Work profession has six core values. These core values are the foundation of the social work profession. The social worker incorporates these core values into his daily practices. Service to others is one of the fundamental values of social work. Social workers goal is serving others and putting the needs of their clients ahead of their own. Social justice is another core value of social work. Social workers aim at improving the lives of the disadvantaged, vulnerable people who are less fortu nate or unable to advocate for themselves. Social workers understand the essential value of every human life, regardless of ethnic background, cultural differences or religious beliefs. Their goal is to respect the dignity and worth of every person. Another key value of social work is integrity. The social workers conduct themselves in a trustworthy, honest, and responsible manner at all times. Competence is another important core value of the social work profession. TheShow MoreRelatedThe Social Work Profession And Core Values Essay1636 Words   |  7 Pagesthe social work profession and its core values is that social workers are caregivers, they provide assistance to people in need and they address social problems. The social worker goal is the improvement of society in order to ameliorate the lives of individuals in need. The primary mission of the social work profession is to enhance the well-being of people and to help them meet their basic needs, with special emphasis on the needs of the poor, and the vulnerable individual. The social work missionRead MoreThe Code Of Ethics And The Social Work1562 Words   |  7 PagesWithin the social work profession, one of the main goals is promoting social justice and changing the lives of individuals, and with that goal in mind, it is imperative that the Core Values are followed closely. By definition from DuBois and Miley, â€Å"eradicating injustices and inequalities to ensure social justice and to protect human rights is the call to action for social workers† (DuBois Miley, 2014, p.47). Over time the profession of social work evolved, and eventually the National AssociationRead MoreSocial Work Values And Ethics1441 Words   |  6 PagesRunning head: Social Work Values and Ethics 1 Social Work Values and Ethics Unique to the Profession Jessica A. Rosario Arizona State University Social Work Values and Ethics 2 Abstract The history and evolution of social work dates to the late 1800’s. Since the profession was recognized many concerns arose regarding the values and ethics of social workers. The key points of theRead MoreThe Profession Of Social Work1290 Words   |  6 PagesOne of the main purposes of my interest in the profession of social work is to gain the knowledge and skill set to effectively help, counsel, and accordingly, provide services for all individuals so that their problems and needs are met. The profession of social work can be rigorous, yet it is a rewarding career that I am ready and willing to engage in. With the career being very diverse, it allows me to devote to my community in a number of ways from working in mental health to provide adequateRead MoreThe Social Work Code Of Ethics1059 Words   |  5 Pagesof the social work profession is deeply rooted in a specific set of core values. These strict set of beliefs are embraced by professional history and are the framework to social work s unique purpose and mission. The six core values inclu de Service, Social Justice, Dignity and Worth of the Person, Importance of Human Relationships, Integrity, and Competence. As Social Workers begin or continue their journey in social work it is significant to always properly represent, and advance the values and goalsRead MoreMy Career As A Social Worker Essay1477 Words   |  6 Pages Social work has evolved over centuries and social work as a profession has gone through a constant change that even continues today. As I begin this journey into my career as a social worker I have to consider so many things; understanding the history of the social work profession and what it means to my career, understanding that social work is a profession and not just a discipline, why it is important that this kind of work be done by a professional, what organizations can help throughout myRead MoreSocial Work s Journey As A Profession And Its Resulting Values913 Words   |  4 Pagesset of values they must analyze their lives and determine wha t is important to them. The time period in which a person was born, their cultural origins, religion, and life experiences all affect what their values will be. In the same way, the social work profession established its values by analyzing its origins, its successes and its failures. This paper looks at social work’s journey as a profession and its resulting values. This paper then discusses my personal life experience, my values, and howRead MoreSocial Work As A Practice And The History Of The Reformers That Helped Create The Very Career Itself Essay1007 Words   |  5 PagesThis paper will include a description of social work as a practice and the history of the reformers that helped create the very career itself. In this section, I will include topics such as the mission, goals, and purpose of a social worker and attributes of the profession. Next, I will discuss the definition and the elements of General Practice in the field. This section will include examples from the lifestyle paper written previously in the year. For this paper, I was required to visit a placeRead MoreValues Ethics in Social Work 1298 Words   |  6 Pagesprofessional values in the ‘British Association of Social Work’ (BASW). With this the concepts of ethics and how this operates in social work practice and analyse the general role in governing and representatives bodies in social work practice†. Values are described as set of rules and guides in the right and wrong decisions we make. Values facilitates the decisions in recognising what is worthy and valuable, with this, weighs out the important and less important, when there is a conflict of values. EthicsRead MoreNational Association Of Social Workers Essay765 Words   |  4 PagesNational Association of Social Workers (NASW) Code of Ethics Overview National Association of Social Workers created a Code of Ethics to determine how and when social workers should conduct their work to ensure clients are being treated effectively. The mission of social workers is to enhance human well-being and help to meet the basic human needs of all people. (National Association of Social Workers, 2008) The main focus population for social workers is those that are vulnerable, oppressed, and

Tuesday, May 5, 2020

Innovative Technology Developing Its Product-Myasignmenthelp.Com

Question: Explain Innovative Technology Developing Its Product? Answer: Introduction: Amazon is a U.S.A based company that deals with electronic trading and cloud computing. Jeff Bezos in Seattle, Washington launched it on fifth day of July 1994 (AMZN Company Profile Executives - Amazon.com Inc. - Wall Street Journal" 2017). In the initial stage, Amazon was mainly dealt with online bookstore. Later on, it was expanded its business in various fields like Blue-rays, music player, video downloading, home dcor, food and beverages, jewelry and so on. Consumer reliable electronics like kindle e-readers and fire tablets were also produced by the company (Wulff, Hills and Hertwig 2015). Amazon has different commercial website fourteen countries including countries like United States, United kingdom, India, Australia, Japan, China, France, Canada, Germany, Italy, Spain, Netherlands, Brazil and Mexico. Amazon logo revealed the companys business nature as it is designed with a curved arrow began with A to Z. Amazon has focused on innovative technology and developing its product reference day by day. The product list of this company includes media like books, music players, video, consumer product, home dcor, industrial and scientific items, kitchen products, various types of instruments, goods related to sports, equipments, games including every possible essential commodity (Hann, Ogneva, and Ozbas 2013). Amazon has bought many sites such as wag.com, woot.com, Zappos.com in the year 2010. As per the market census in 2016, Amazon ranked as fourth most valuable public company in the globe with its most prominent offer and service (Sorokina and Cantu-Paz 2016). The central focal point of this report is to describe the various aspects of Amazon Company. This report also highlights the basic conception on Baconian method, structure analysis of Amazon Company and the filtering process of Amazon. Discussion: Bacons method: Francis Bacon was a prominent scholar in United Kingdom (Rossi 2013). He had served his country as Attorney General and Lord Chancellor of England. Bacon is known as the father of empiricism. His work was based on elementary reasoning and careful study cum observation of events. He emphasized the probability of scientific knowledge. The method created by Francis Bacon is an investigative study on modern science (Bacon 2013). According to him, a systematic observation is necessary to find out the quality facts. Bacon formulates the study of nature and his thought was based on empirical knowledge, which is rooted in the natural world. With his theory, Beckon tried to overcome intellectual blockade. He opposed to the philosophy of Aristotle. The theory of Beckon is mainly based on natural law and a deep observation regarding it. Francis Beckon has generated three main domain of empiricism. They are facts, evidence and research. Francis Beckon has recorded his work in his book Novum Orga num (Bacon 2016). His study evolved with natural science and he tried to investigate it with an approach of scientific method. Bacons method is the foundation of new age scientific research. In his theory, there is a co existence of nature and science. Bacons idea differed with the idea of scientist. Bacon ironically revealed that scientific innovation could be possible by maintaining the natural philosophy. Bacons philosophy was much regarded by the then people and they started to utilize the nature for profitable gain. This causes a renaissance and the life style of western society has dramatically transformed. Structure of Amazon: A corporate structure denotes the design and technique of interaction and communication among its members (Rothaermel 2015). The structure of Amazon ascertains the operational activities of managers in the arena of various business segments. Amazon is one of the top retail platforms. Thus, it is important to the company to retain a good organizational structure to maintain its reputation in the market. Adequate structure would provide Amazon an increasing market capital. The structure of Amazon can be classified into three parts: global function based groups, global hierarchy and geographic divisions (Delgado-Ratto 2014). The most effective function of all leading business organization is its structure of function-based groups. Amazon is not an exception. Function-based structure helps to facilitate commercial operation. The organizational structure of Amazon comprised of the office of the CEO, department of development program relating to business, a strong financial structure, with an intention to regulate consumer business internationally, to maintain a good accounting process and consumer business and to perpetuate legal and secretariat. Hierarchy is one of the conventional characteristics from the view of institutional feature. It helps to express the contents of global system from the aspect of command to influence the online procedure of retail firm. Command means to give a peremptory order. For an instance, the directives given by the senior managers are applicable to the company, irrespective of its branches. It helps to simplify the managerial control over the entire organization of Amazon. Amazon is one of the biggest retail portals in the world. It has different commercial website in various countries. Thus, geographic divisions are also includes within the structural characteristics of Amazon. It helps to manage the online business throughout the world. It helps to understand the regional demand of a state as it is different from one state to another and it is important to meet all the requirement of a customer in case of operate the business smoothly. Amazon has divided its geographic division in two parts, North American zone and international zone (Alden et al. 2016). The corporate structure of Amazon is supportive in nature. Based on suitable structure, Amazon has achieved worlds fourth most valuable public company in the year 2016. The function-based group and hierarchy structure brings Amazon to implement rapid and effective managerial directives. Geographic divisions also help to focus on the online retail program in certain regions mentioned herein. Management of Amazon: Amazon runs its business from an unparalleled path of prosperity by the assistance of an experienced management team (Teece 2017). It becomes one of the dominant companies that eligible to cloud computing service. Jeff Bezos was the founder of the company and he is the chairperson of the board of Directors of Amazon. The company has achieved such a phenomenal position for his tremendous effort. However, Chief Executive Officer, Director, Chief Financial Officer and Chief Technology Officer manage Amazon ("AMZN Company Profile Executives - Amazon.com Inc. - Wall Street Journal" 2017). The main function of the Chief Executive Officer of Amazon is to look after the strategic as well as operational roles of the company. The cardinal responsibility of a CEO is to identify the proper market for Amazon, to ensure the effective application of the resources of the company, enlargement of various processes in the territory of organization, and arranging meetings to discuss about various issues relating to the companys market affairs. Jeff Bezos is the CEO of Amazon. Shareholders of a company may be referred as a member of the corporation (Collision et al. 2014). These shareholders elect the director of a company. Directors are participated in the meeting that organized by the board of directors. One of the major functions by the director of a company is to manage the financial statements and governance issues. Director of Amazon also communicate with the customers and business partners to make new deals and consanguinity. Daniel P. Huttenlocher and Wendell P. weeks are the directors of Amazon. To operate a company like Amazon smoothly, it is important to manage its financial program in a systematic way. Chief Financial Officer of Amazon does this function. He provides effective financial resource for the actual development of Amazon. He has to look after the provision like tax, accounting, investor relations, and financial planning. Brian Olsavsky is appointed as the Chief Financial Officer of Amazon in the year 2015. Chief Technology Officer of Amazon looks after the technological aspects as well as the technical operation within the corporate premises of the company. He submits his report directly to the CEO. Warner Vogels is the CTO of Amazon. Challenges faced by Amazon: It is true that Amazon is the biggest success in the arena of online retail sector. It has expanded its business in fourteen different countries with different web portals. Being a giant retail company, expectation from Amazon is also hopeful like sky. Many a time it has been noticed that Amazon was unable to meet all the expectation of its customer. Amazon has many competitors in market (Ramirez-Gomez et al. 2015). The most significant rivals are Alibaba group, eBay, Microsoft Corporation, Facebook Inc., Wal-Mart that create continuous market pressure and due to that, Amazon was forced to increase its market price in various aspects. That could be a challenge to the company in near future. Amazon has taken a new diversification strategy from the perspective of risk management. Unfortunately, Amazon has failed to take necessary strategy regarding it. This can help Amazon to move away from its original track and core competence. Amazons free shipping strategy can be dangerous in case of losing its margins, which cannot be optimized on cost (Hua, Hou and Bian 2016). Amazon has taken certain measures to innovate and reshape customer experience. Though the company has gained tremendous success through it, in 2012 had suffered from huge loss, as Pets.com became the biggest dot-com overflow. Amazon is an online retail portal. One of the biggest challenges faced by Amazon is cyber hacking that leaves its customer data exposed (Paek et al. 2014). Amazon has recently feathered with a negative role due to its serious tax evasion. It is an online portal. Therefore, it is very common parlance to this company to bear a high rate of revenue for this. Unfortunately, Amazon was unable to meet all its revenue and that make a big challenge to the reputation of this company. Amazon has launched certain products that became a great flop. The fire phone, as launched by Amazon was a big flop (Radhakrishnan Gupta and Varma 2014). Some allegations regarding patent infringement or other lawsuits are also pending against this company, which black listed the company and created a negative effect on the company. Though there are so many challenges put forward to Amazon, it has the capability to cure all the problems. Amazon must pay more attention to the developing countries (Bull et al. 2016) and (Grant 2016). Filtration proceedings at Amazon: Amazon filters are a separate responsible company, which is supported by the local community to become a major employers region. The growth rate of Amazon is expanding rapidly. Filters are applicable to the information before an overall function specify by someone else. It helps to analyze a single base data set. The quality and quantity of online retail industries are increasing day by day. The economic expansion and public demand has supplied lifeline to these online retail shops. The present scenario of market policy is changing due to these online shopping trends. A new type of threat is also growing on this behalf. This threat can be categorized as Cyber threat (Chernin et al. 2016). It is a malicious attempt by the hackers to damage the network system of a computer. Cyber theft has become a serious problem now, especially in the zone of online payment. When a customer opted for online payment and enters his password, the hackers can easily access to the respective account with some malicious code and grab all the money. In recent past, Amazon has faced such problems and it becomes a serious threat to the company as well as it creates a negative impression on the goodwill of the company. In these cases, filtration of information is required. Companies like Amazon have to maintain a smooth administrative procedure as it is one of the most growing retail portal. Employees productive activities are necessary in this regard. Many companies monitor their employees activity on websites. Monitoring and filtering of an employees web activity is legal in respect of some perspective. It may not infringe the personal right of an employee. According to a recent survey, it reveals that approximately 44% workers are surfing adult websites from their work place. Web filtering is a process by which some websites are blocked by the employers. The filtration proceeding can be done in two ways, tally specific URLs to the block list and/or allow certain websites to be surfed. This process is very helpful to make the employees disciplined while they are working. This filtering process also helps to avoid certain unprofessional activities made by the employees during their course of employment (Mitra, Hutto, and Gilbert 2015). However, there are certain down sides too. If anyone need a site again after it was filtered or blocked, then one must go back to the website, and change the policy of it again and then only anyone can access to it. It is a long time procedure. Another negative side of filtering process is employees do not feel reliable and they can agitate against it, which can lead to a serious trouble between workers and management. Web filtering procedure is important to avoid internet abuse by the employees in work place. Amazon monitors its employees with Amazon RDS to maintain a strong database program. Besides Amazon RDS, there are different monitoring tools used by Amazon to filter the web activities. They are Amazon cloud watch alarms, Amazon cloud watch log; AWS cloud trail log monitoring, and database log files. Conclusion: Therefore, from the above discussion, it can be concluded that the retail portion of Amazon is based on a strong administrative quality as well a s work power and reasonable web filtering procedure. Amazon is the fourth most popular public company. It has its branches in fourteen different countries and the company gets a huge success to meet the maximum demand of its customers. At the initial stage, the company dealt with books, music players and video downloading. Gradually it has extended its wings and now it is one of the most remarkable online retail portal that represents the respective sector with a big hit. Amazon has a glorious history. It has bought websites like woot.com, zappos.com. Amazon is the USA based company has its founder Jeff Bezos. The structure analysis of Amazon is well designed and it helps the company to maintain its reputation in the market. Amazon has three structural forms. Amazon becomes capable to develop a fair accounting process. The management procedure of Amazon is assembled in a systematic way (Iwashita and Tanimoto 2016). It has a CEO as its head and director, chief financial officer, chief technology officer to assist the CEO in all possible aspects. Due to remarkable market competition, Amazon has to increase its market price. Amazon is an online retail shop that ensures free shipping to its customers and sometimes it is very hard for the company to meet its revenue properly. Sometimes, it is losing its margin that cannot be optimized on cost. Even, the cyber threat is also become a big trouble for Amazon. Amazon has taken certain measures to ensure maximum security (Narula and Jain 2015). The filtering procedure of Amazon is a big hit and Amazon get succeed to maintain a friendly working atmosphere in the administrative sector. The marketing strategy of Amazon is designed with a motto to develop customer traffic. The product offered by Amazon comprised of detailed information. Amazon provides products from most covered areas and look at the matter relating to customer satisfaction. Amazon has applied PESTEL model (political, economic, social, technological, economical and legal factors) to deal with its external affairs (Balasopoulou et al. 2016). It helps to identify the threats of external affairs. PESTEL model assists to regulate the external factors that are legally bounded. PESTEL model helps Amazon to ensure web based commerce by way of regulatory compliance (Anton 2015). References: Alden, C. B., Miller, J. B., Gatti, L. V., Gloor, M. M., Guan, K., Michalak, A. M., ... and Correia, C. S. 2016. Regional atmospheric CO2 inversion reveals seasonal and geographic differences in Amazon net biome exchange.Global change biology,22(10), 3427-3443. Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs and more. 2017. Amazon.com. Retrieved 27 May 2017, from https://www.amazon.com/gp/homepage.html. AMZN Company Profile and Executives - Amazon.com Inc. - Wall Street Journal. 2017. Quotes.wsj.com. Retrieved 27 May 2017, from https://quotes.wsj.com/AMZN/company-people Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, PESTEL, and SWOT Analysis. Bacon, F. 2013. The Works of Francis Bacon, Baron Verulam, Viscount of St. Albans, and Lord High Chancellor of England. Vol. 5. London: Printed for M. Jones, 1818. Bacon, F. 2016.Novum organum. Jazzybee Verlag. Balasopoulou, A., Latsou, D., Kousoulakou, H., Michael, N., Mc Kenzie, D., Mair, A., Vontetsianos, T. and Geitona, M., 2016. The use of PESTEL as a change management tool to inform change management of polypharmacy and adherence within SIMPATHY program.International Journal of Integrated Care,16(6). Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, pp.99-111. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, pp.99-111. Collison, D., Cross, S., Ferguson, J., Power, D., and Stevenson, L. 2014. Financialization and company law: A study of the UK Company Law Review.Critical Perspectives on Accounting,25(1), 5-16. 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